
Max Next Episode Button
Summary
During my time at HBO Max, I was responsible for redesigning our 'Binge Mode,' which is our episode-to-episode autoplay experience. Users requested a faster and less intrusive way to move from one episode to the next while still getting all the necessary information to make their decision to continue watching. I designed this experience for all platforms, and these designs were implemented for the launch of the new streaming service, Max.
During this project, I reassessed our existing experience, conducted a competitive analysis, brainstormed design ideas, created wireframes, high-fidelity mockups, and prototypes. I worked with the product manager to present the designs to leadership, helped the researcher craft design questions and prototypes, and collaborated with the design systems team to create a new button that communicated time and metadata. After obtaining research and leadership approvals, I detailed the designs, interaction flows, and accessibility features for developers. Despite appearing simple, the button involved complex interaction flows. The launch was successful, increasing playback times by 40%.
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Duration: 6 Months
Tools: Figma
Team: PM, Developers, UX Research
Contribution: All Platforms